CROSSCAMP

Content creation for an adventourus journey
– from Isny to the North Cape.

orange tape long

Briefing

Living into the day, seizing the moment and enjoying ones freedom to its fullest – all of these are sentiments that CROSSCAMP stands for. With the launch of their new CROSSCAMP Lite, the camper van company wanted us to convey these feelings and tell our very own story with the CROSSCAMP.

Concept

The main feature of the CROSSCAMP Lite is that it’s offering much more space than other models. Thus, perfect for four people like us! But we did not just want to create content for the model, but to test its limits and therefore show the van’s ability to adjust to all kinds of settings. After travelling through Lübeck, Malmö, Stockholm and Rovaniemi our aim was nothing less than the North Cape! Hence, the van was able to show us its ability to handle small parking spots in cities and icy hills on the hunt for northern lights.

Implementation

A selection of the many pictures we took and edited was used to promote our travel story on CROSSCAMP’s Instagram channel for four weeks. In this context we also created four „Takeover-Stories“, each of them telling another story that we experienced. Therefore, the users were able to follow our whole trip and be a part of it.

For the promotion of the CROSSCAMP Lite on its launch day we produced a short travel video that should not only give an impression of the new model, but also create a longing for adventure.

Since CROSSCAMP received so many positive feedback from it’s followers for our content we even produced an interview after our journey – recapping our best moments and giving the users insights into our experience with the camper van.

We recapped all of our destinations, photographs and stories in a travel interview.
So if you want to get a deeper insight, go check out the interview!


Watch the interview

Interested in a cooperation?
Reach out to us!

Contact

Briefing

Living into the day, seizing the moment and enjoying ones freedom to its fullest – all of these are sentiments that CROSSCAMP stands for. With the launch of their new CROSSCAMP Lite, the camper van company wanted us to convey these feelings and tell our very own story with the CROSSCAMP.

Concept

The main feature of the CROSSCAMP Lite is that it’s offering much more space than other models. Thus, perfect for four people like us! But we did not just want to create content for the model, but to test its limits and therefore show the van’s ability to adjust to all kinds of settings. After travelling through Lübeck, Malmö, Stockholm and Rovaniemi our aim was nothing less than the North Cape! Hence, the van was able to show us its ability to handle small parking spots in cities and icy hills on the hunt for northern lights.

Implementation

A selection of the many pictures we took and edited was used to promote our travel story on CROSSCAMP’s Instagram channel for four weeks. In this context we also created four „Takeover-Stories“, each of them telling another story that we experienced. Therefore, the users were able to follow our whole trip and be a part of it.

For the promotion of the CROSSCAMP Lite on its launch day we produced a short travel video that should not only give an impression of the new model, but also create a longing for adventure.

Since CROSSCAMP received so many positive feedback from it’s followers for our content we even produced an interview after our journey – recapping our best moments and giving the users insights into our experience with the camper van.

We recapped all of our destinations, photographs and stories in a travel interview.
So if you want to get a deeper insight, go check out the interview!


Watch the interview

Interested in a cooperation?
Reach out to us!


Contact