A selection of the many pictures we took and edited was used to promote our travel story on CROSSCAMP’s Instagram channel for four weeks. In this context we also created four „Takeover-Stories“, each of them telling another story that we experienced. Therefore, the users were able to follow our whole trip and be a part of it.
For the promotion of the CROSSCAMP Lite on its launch day we produced a short travel video that should not only give an impression of the new model, but also create a longing for adventure.
Since CROSSCAMP received so many positive feedback from it’s followers for our content we even produced an interview after our journey – recapping our best moments and giving the users insights into our experience with the camper van.